Marketing & Tech Solutions For Healthcare Providers
The healthcare sector has never been more competitive, or more complex than it is today.
Patients are savvier than ever before, more likely to comparison shop for care providers, and have high expectations around every aspect of the patient experience.
At the same time, providers are busier than ever, presenting major challenges for marketers seeking to get and hold their attention.
Whether you’re seeking to optimize your healthcare facility’s workflows and tech stack–all while remaining HIPAA compliant–or looking to reach HCPs with the right message at the right time, Hypha is here to help.
Connect with us today to learn more about how we can help you:
- Get found by patients who need your services
- Streamline your facility’s processes, from appointments and reminders to contact management
- Target healthcare providers with relevant, compelling offers
- Store PHI and medical data within HubSpot’s smart CRM
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Wonderful Attention to Detail
From web design to blogging, the Hypha team has been instrumental in our digital marketing growth. The team is diligent about constant updates to our site, providing us with fresh content, to improve search and our overall patient/client outreach process. Not only do they help to define and devise the strategy (in our case, pillars represented by various disease processes), but they’re also experts at follow-through, to maximize results.
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Seamless Migration From Salesforce to HubSpot With Hypha’s Help
We’d been using HubSpot for marketing and decided to migrate our sales CRM from Salesforce to HubSpot. Hypha, and particularly Kevin Campbell, were a sincere pleasure to work with—he’s clearly an expert, super responsive, an efficient project management guide, and just lovely all around.
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Always Helpful and Quick To Resolve Issues
Hypha has been great to work with. Jon is always very helpful and quick to help us resolve any issues that we bring up. Would recommend Hypha to anyone looking to improve their business.
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Best of the best!
Hypha’s team have been providing all marketing efforts over the past couple of years, including a newly built modern, user-friendly, beautiful website! All of the team players are pleasantly friendly and knowledgeable of the fast moving marketing trends. I have seen a significant increase in phone calls and web inquires since working with Hypha HubSpot Development.
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Great Agency to Partner With!
Hypha HubSpot Development has been great. We’ve been working with Phil Stott who has helped us grow our marketing efforts and meet our goals. I highly recommend Hypha!
-
Wonderful Attention to Detail
From web design to blogging, the Hypha team has been instrumental in our digital marketing growth. The team is diligent about constant updates to our site, providing us with fresh content, to improve search and our overall patient/client outreach process. Not only do they help to define and devise the strategy (in our case, pillars represented by various disease processes), but they’re also experts at follow-through, to maximize results.
-
Seamless Migration From Salesforce to HubSpot With Hypha’s Help
We’d been using HubSpot for marketing and decided to migrate our sales CRM from Salesforce to HubSpot. Hypha, and particularly Kevin Campbell, were a sincere pleasure to work with—he’s clearly an expert, super responsive, an efficient project management guide, and just lovely all around.
-
Always Helpful and Quick To Resolve Issues
Hypha has been great to work with. Jon is always very helpful and quick to help us resolve any issues that we bring up. Would recommend Hypha to anyone looking to improve their business.
-
Best of the best!
Hypha’s team have been providing all marketing efforts over the past couple of years, including a newly built modern, user-friendly, beautiful website! All of the team players are pleasantly friendly and knowledgeable of the fast moving marketing trends. I have seen a significant increase in phone calls and web inquires since working with Hypha HubSpot Development.
-
Great Agency to Partner With!
Hypha HubSpot Development has been great. We’ve been working with Phil Stott who has helped us grow our marketing efforts and meet our goals. I highly recommend Hypha!
Why Work With Hypha?
Hypha HubSpot Development has proven success in the healthcare industry.
Experience
A HubSpot partner for 8+ years, Hypha has built, migrated to and integrated dozens of healthcare sites with the HubSpot platform.
Our team of strategists, content specialists, designers, developers and account directors can handle almost any challenge, from a new site build to integrating every piece of your tech stack, freeing your team up to spend more time providing critical care for your patients.
Compliance
The Hypha team exclusively works on the HubSpot platform. Its dedicated, best-in-class security program offers standard SSL, GDPR and CCPA Compliance, SOC 2 Type 2 and SOC 3 reports. It’s got HIPAA covered too, from support within its CRM to robust integrations into HIPAA compliant patient management systems.
Hear HubSpot’s leaders give a high-level overview of the “end-to-end approach HubSpot takes to data security, privacy, and controls.”
Full-Funnel Expertise
Our suite of services is designed to facilitate growth, whether your entire business runs on HubSpot, or just a part of it.
Our award-winning team is equipped to support healthcare marketing across the entire customer journey–from driving awareness to conversions and retention. Our data-driven strategies help you attract your desired audience, convert them to leads, close them into customers, and retain them for the long-haul.
HubSpot & HIPAA: What You Need to Know
In 2024, HubSpot added HIPAA support within its CRM--a long-anticipated first step towards a fully compliant offering. At present, the support feature is an optional add-on that allows healthcare organizations to access many of the industry-leading benefits of HubSpot, including:
Enhanced Integrations:
HubSpot integrates with several HIPAA-compliant patient management systems, ensuring secure handling of protected health information (PHI).Security and Compliance:
HubSpot’s robust security measures, including standard SSL and advanced data encryption, provide a secure environment for handling sensitive healthcare data in compliance with HIPAA requirements.Healthcare-Focused Solutions:
HubSpot continues to enhance its platform with features designed specifically for the healthcare industry, supporting secure and compliant marketing and sales activities.HubSpot & HIPAA: What You Need to Know
In 2024, HubSpot added HIPAA support within its CRM--a long-anticipated first step towards a fully compliant offering. At present, the support feature is an optional add-on that allows healthcare organizations to access many of the industry-leading benefits of HubSpot, including:
- Enhanced Integrations: HubSpot integrates with several HIPAA-compliant patient management systems, ensuring secure handling of protected health information (PHI).
- Security and Compliance: HubSpot's robust security measures, including standard SSL and advanced data encryption, provide a secure environment for handling sensitive healthcare data in compliance with HIPAA requirements.
- Healthcare-Focused Solutions: HubSpot continues to enhance its platform with features designed specifically for the healthcare industry, supporting secure and compliant marketing and sales activities.
Hypha’s Healthcare Expertise: Real World Examples
No two healthcare organizations are alike, which is why we tailor our solutions to your specific needs. The following examples demonstrate the impact our team has had for a range of clients in the healthcare space, over different periods of time.
Cornering the GI Market
A local outpatient gastrointestinal facility asked Hypha to help them gain search visibility, with a view to finding new patients.
After implementing an inbound campaign targeted to patient questions around GI, the site’s traffic went from 0 to more than 100,000 visits per month.
Partly as a result, the facility was later acquired by a major hospital group in the area.
Scaling a Hyperbaric Oxygen Therapy Practice
The traffic chart to the left only tells part of the story for this client.
While our team did an incredible job helping to raise awareness and find patients for a Hyperbaric Oxygen Therapy clinic, the true success story has been in the clinic’s growth.
The Hypha team helped to design the clinic’s business operating system, making recommendations on and implementing everything from an appointment and phone system (with call logging in HubSpot) to maintaining HIPAA-compliance in marketing outreach.
Having started with a single office, this client now operates a network of clinics across 3 states, with plans for further expansion in future.
Matching Patients With Wellness Services
The Hypha Team worked with a NY-based wellness center to attract and convert patients with an acute need for wellness-related healthcare needs.
Starting with a deep-dive discovery session, Hypha’s content team identified a number of key conditions and treatment options, which informed the design and execution of a targeted content plan.
As a result, the center’s online traffic more than doubled in just six months, leading to a significant increase in appointments booked from new patients.
Healthcare Marketing Case Study
Learn how Hypha HubSpot Development significantly increased our client’s keyword rankings, website traffic and new contacts year over year.
Visit The Case StudyRelieving the Locum Tenens Pain Point
Hypha has worked with a number of healthtech firms specializing in matching medical and dental facilities with highly trained, temporary staff.
Helping Dentists Fill the Gaps
A provider of dental staffing solutions worked with Hypha’s HubSpot development team to design and implement robust lead tracking and routing systems for both dental offices and temporary employees--including dentists, hygienists and dental nurses. This enabled the company to scale its operations from a handful of states to a genuine national presence.
Prescribing Success in Healthcare Staffing
A proprietary digital platform for sourcing, contacting and booking temporary medical staff engaged Hypha to help it grow. Our team designed and executed a comprehensive marketing plant targeting key staffing decision makers by segment, resulting in strong lead growth for our client, and improved patient care and ability to plan staffing needs for a number of large regional healthcare systems that adopted it.