Gastroenterology Associates
For nearly four decades, Gastroenterology Associates, P.C. has provided exceptional digestive health care to patients. Its team is trained in the most advanced gastroenterological procedures, including upper endoscopy, colonoscopy, and capsule endoscopy, among others. In close collaboration with Long Island Center for Digestive Health (LICDH), an outpatient procedure facility, Gastroenterology Associates, P.C. ensures comprehensive care by diagnosing and treating patients within its practice while utilizing LICDH for cutting-edge diagnostic testing and procedures.
Objective
Initially tasked with strengthening the practice's regional online presence, Hypha HubSpot Development embarked on a journey with Gastroenterology Associates, P.C. to enhance its digital footprint. The project evolved beyond its regional focus as the quality of traffic and engagement significantly surpassed expectations, leading to a comprehensive strategy aimed at elevating the organization's profile on a national scale.
The objectives were ambitious:
- To conduct a complete site redesign that not only modernized the online presence of Gastroenterology Associates, P.C. but also made it a central traffic hub for the entire organization.
- To develop a content strategy that would drive substantial traffic and establish the group as a leader in the field of gastroenterology.
What We Did
- Logo Design/Branding
- Corporate Messaging
- Website Redesign
- Website Migration
- User Journey Mapping
- Core Site Content
- Marketing Hub Implementation
- Website Design
- Lead Generation
- SEO
- Content Creation
- Collateral & Graphic Design
Tech Stack
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CMS Hub
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Marketing Hub
The Results
The collaboration between Gastroenterology Associates, P.C. and Hypha HubSpot Development yielded remarkable outcomes:
- National Traffic & Domain Growth: The strategic overhaul led to a surge in online traffic, extending the practice’s reach well beyond its regional audience and positioning it prominently in the gastroenterological field on a national level.
- Website Redesign & Strategic Content Development: A comprehensive site redesign coupled with a robust content package significantly enhanced the practice's online visibility. The new website aligned with modern design principles and effectively communicated its breadth and depth of services, engaging a wider audience with valuable health information and resources.
- Acquisition by Northwell Health: The elevated digital profile and increased visibility played a pivotal role in the practice's acquisition by Northwell Health, the largest employer on Long Island and the leading health system in the region. This acquisition underscores the strategic value of the digital transformation undertaken, marking a significant milestone in the practice's growth and its continued commitment to providing exceptional care.
