Hypha: The HubSpot Agency Specializing in High-Impact Content & Brand Positioning

Transform Your Complex Offerings Into Clear, Compelling Content That Converts.

With nearly a decade of HubSpot expertise and deep roots in journalistic storytelling, Hypha is the partner agency for businesses supercharging operations on the HubSpot platform that need to amplify their brands through strategic content.

Our specialty? Identifying, clarifying, and translating diverse industries and intricate service offerings into messaging that truly resonates with your audience—from compelling site copy and one-liners to insightful white papers and thought leadership pieces.

Experience & Training

Our team of seasoned journalists, writers, and editors excel at synthesizing diverse subject matter into clear, compelling content that bolsters brand awareness, establishes authority, and improves conversions. They’re experts in leveraging the most effective marketing strategies to achieve client success.

As an agency, we are proud of our award-winning roots in journalism, and our continued dedication to the art of storytelling.
As journalists, we find the angle in almost any situation.
As writers and editors, we craft compelling stories that resonate with your audience.
And as marketers, we help put your best foot forward with consumers, as well as search engines.

Strategic Content Expertise

We don’t just build websites; we craft user journeys. By getting to know your business and audience, we understand not only the story you want to tell, but what your audience needs to hear.

Our creative team organizes user flows that help potential customers:

Find the Content They Need
Understand How Your Company Solves Its Problems
Move Quickly Through the Conversion Process

Before we ever put fingers to keyboard, our team works to understand your needs, identify goals, and tailor a specific plan unique to your business.

HubSpot Platform Mastery

We're masters of the HubSpot platform—configuring and customizing tools across all Hubs to meet unique business needs. Our web design and development team builds exclusively on the HubSpot CMS, creating beautiful, functional websites that meet any requirements

End-to-End Support

Our full-suite capabilities across all Hubs ensure seamless integration between your website, CRM, and other business operations platforms—we're here to support it all.

Technical Excellence

Fast, Responsive, Optimized Websites: Our sites are built for speed and performance across all devices, ensuring your content loads quickly and displays beautifully, whether viewed on a desktop, tablet, or smartphone.

Accessibility Compliant: We design with inclusivity in mind, following WCAG standards to ensure your website is accessible to all users, including those with disabilities, while maintaining visual appeal and functionality.

Conversion-Focused Design: Our websites are strategically designed to guide visitors toward meaningful actions. With intuitive layouts and clear calls-to-action, your site becomes a powerful tool for turning engagement into measurable growth.

SEO Specialists Across All Departments: Every team member, from content creators to developers, understands and implements SEO best practices, ensuring your website is optimized for search engines from the ground up.

Integration Capabilities With Your Essential Business Platforms: We seamlessly connect your HubSpot website with your crucial business tools and systems, creating a unified digital ecosystem that streamlines your operations and enhances data flow.

Discovery: Through in-depth research and collaborative onboarding sessions, we uncover the unique needs of your business and its target audience, ensuring every project is built on a foundation of insight.
Strategy: We craft tailored strategic plans that align with your goals, combining SEO-rich site copy, audience-driven messaging, and multi-channel outreach to create a cohesive brand presence.
Development: Our expert design and development team builds exclusively on the HubSpot platform, seamlessly integrating external features and tools to deliver a fully functional and future-ready website.
Launch: We handle every detail of your website launch, from DNS configuration and automation setup to orchestrating announcement strategies, PR campaigns, and social rollouts. Your site goes live with impact, ready to make its mark.
Optimization: Post-launch, we continuously monitor and refine your website and SEO performance, ensuring it delivers sustained value and evolves alongside your business goals.

Establish Your Brand

Clear communication and consistent storytelling should guide every stage of your customer’s journey, from the first click to the final decision. Collateral content includes:

Testimonials & Success Stories
Press Releases
One-pagers & Sales Sheets
Landing Pages
Email Campaigns & Social Copy

Boost Your Search Rankings

Improve your organic results with expert content written with both your desired audience and search engine algorithms in mind. Organic search content includes:

Keyword Audit
Strategic Content Plan
Pillar Page Development
Cluster Blogs
Site Page Copy

Become a Thought Leader

There’s more to discoverability than search. With exceptional research, our content team can deliver expert commentary and insights across a range of industries. Thought leadership content includes:

Marketing Surveys
White Papers & Industry Reports
Thought Leader Blogs & Articles
Ghost Writing & Executive Insights

Client: Oliver Inc.

This leading printing and packaging solutions provider consisted of three separate brands spread across multiple websites with disparate messaging, workflows, and processes. Our solution constituted a complete replatforming, redesign, reorganization and rebrand with a singular voice and tone, establishing Oliver as a trusted partner and true authority. We reimagined the new site with the user experience in mind, simplifying its navigation to highlight key services and initiatives important to its team, along with a knowledge center featuring strategic content consisting of in-depth pillars and supporting posts targeting high-intent keywords.

Results

Since enlisting Hypha for its strategic content services, Oliver Inc. has experienced tremendous growth in search engine rankings, keywords, organic traffic, and new contacts. This upward trajectory persists to this day.

Client: Canidium

This sales performance management firm’s website suffered from disjointed messaging, a confusing navigation, disorganized design, and more. Our solution involved a comprehensive redesign and rebranding with strategic content that speaks clearly and directly to target audiences and addresses specific pain points with precision. Inherent in this was integrating a customer-first perspective throughout the copy and better communicating Canidium’s value, while translating its extensive service offerings into simple explanations of exactly how it helps businesses achieve success.

Testimonial

“As a technical services company with a complicated network of partners and industry dynamics, we were looking for an agency that could make sense of our largely broken and illogical website, redesign it, and create intuitive user pathways. Hypha knocked it out of the park.
Some things we love about working with Hypha: Their project management is impeccable. Their communication is consistent, simple, and effective. Design always exceeded expectations. They acted as the owners of the project rather than relying heavily on our team to keep it organized. And they’re fun guys! The project was completed on time and on budget, and achieved the intended goal. Can’t ask for much more. We would enthusiastically recommend Dillon, JP, Jeff, and the whole Hypha team to any company looking for web design services.” -Lizzy Wolff, Canidium Content Manager

Client: bcs

This cloud-based certificate of insurance tracking, vendor management, and risk management software company had difficulty conveying its value, attracting prospects, and converting customers. Its site was hard to navigate, and its messaging lacked focus, confusing visitors. Our solution included a redesign, rebrand, and aggressive content strategy entailing clusters centered on core offerings, in-depth pillars concentrating on high-volume search terms, and associated blogs answering popular queries. Additionally, the team developed “cheat sheets” summarizing more technical topics in short, concise downloads.

Results

The Hypha-bcs partnership has achieved significant success across several key metrics, including organic traffic, keywords rankings, new contacts, and more. This incredible growth continues through today.

Hypha: The HubSpot Agency Specializing in High-Impact Content & Brand Positioning

We’re experts in designing and developing HubSpot websites that not only look great, but clearly communicate complex messages to your target audience.

Transform Your Complex Offerings Into Clear, Compelling Content That Converts.

Our Core Services

What Sets Us Apart

Experience & Training

Strategic Content Expertise

HubSpot Platform Mastery

End-to-End Support

Technical Excellence

Our Process

10 Years of Experience, Streamlined Into a Proven Process

What do you want your content to achieve?

Whether you know exactly what you need or have no idea where to start, we can help craft the content to achieve your goals.

Establish Your Brand

Boost Your Search Rankings

Become a Thought Leader

Client Success Stories

We engineer high-performing strategic content and website design that boosts brand awareness, website traffic, SEO, and conversions for diverse clients across a wide range of industries.

Client: Oliver Inc.

Results

Client: Canidium

Testimonial

Client: bcs

Results

Investment

Transparent, Flexible Pricing That Aligns With Your Needs & Goals

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