PDQ Communications
Founded in 2003, PDQ Communications, Inc. is a B2B healthcare marketing company that offers exclusive access to their massive healthcare provider (HCP) contact lists, as well as a range of content development and deployment services designed to better connect their clients with the right HCP audience. PDQ is also a women-owned (WBENC certified), small business, and diversity company.
Launch Date
August 01, 2020Status
Current ClientObjective
When PDQ Communications partnered with Hypha HubSpot Development in 2019, they sought to improve the performance of their website and increase the number of new leads it would generate.
Through our efforts, PDQ has experienced a significant increase in keyword rankings, website traffic, and new contacts annually.
The PDQ website was outdated and required serious renovations to be more productive, and the company needed a better content strategy that focused on optimizing keyword rankings and motivating contact conversions.
Hypha has utilized the HubSpot platform and inbound marketing expertise to:
- Rebuild the Brand Website
- Conduct Keyword Research (SEO)
- Create a Content Strategy
- Develop a User-Friendly Blog Environment on the Website
- Write Useful & Comprehensive Industry-Related Blog Posts
- Create Landing Pages & Calls to Action
- Design Email Marketing Campaigns
What We Did
- Website Redesign
- Lead Generation
- SEO
- Content Creation
- Collateral & Graphic Design
Tech Stack
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CMS Hub
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Marketing Hub
The Results
Where previously the PDQ website was failing to garner any engagement or conversions, over the course of our partnership we’ve been able to drive a significant amount of direct traffic to the site while generating an influx of new contacts.
Hypha HubSpot Development rebuilt the site to provide a more user-friendly experience for visitors, and leveraged that new environment with informative and strategic content designed to target relevant keywords while increasing site traffic and new contact conversions.
Website Traffic
Strategic content and website optimizations have resulted in year-over-year traffic growth. May 2024 saw a record traffic month for PDQ (3149 sessions) while overall traffic increased 6% from 2023 to 2024.
Contact Conversions
With the help of our extensive website overhaul and ongoing optimizations, we were able to better leverage our strategic content, along with additional conversion opportunities, to significantly boost contact conversions.
PDQ attracted 70 more new contacts in 2024 than in 2023.
Planning for Even Greater Success!
Thanks to our methodical and well-executed inbound content strategy, as well as our work redesigning the company’s website, PDQ has seen remarkable improvements in just a short time.
While we at Hypha HubSpot Development are proud of the strides we’ve made in helping PDQ Communications grow, we know this is only the beginning. We’ll be planning for even greater success well into the future!
