Flipping the Switch: How HubSpot Can Help Power the Cleantech Revolution
The cleantech industry has witnessed remarkable advancements in the past decade, with so many untapped opportunities on the horizon.
Clean Energy Meets Streamlined Tech Stack
As clean energy technology seeks to scale up amid heightened awareness over the climate crisis and significant public sector financial investments, it’s evident that firms will need a more robust and streamlined tech stack.
Part and parcel of that is empowering your business with an all-in-one sales and marketing platform that gives everyone access to important data, workflows, quality leads, and much more.
Powered by HubSpot’s world-class CRM, cleantech companies can leverage customer and prospective client information to develop clear and accessible communication—making your products easier to understand and, most importantly, tangible in the eyes of consumers.
To stand out from the competition, it’s crucial to invest in digital marketing and sales solutions that cater to your customers’ needs, promote scalability, and address significant challenges such as lengthy sales cycles, consumer education, and generating high-quality leads.
Partner with Hypha today to transform your company’s digital presence and accelerate your journey toward sustainable growth and impact.
Streamline Those Stubbornly Long Sales Cycles
Whether you’re selling your cleantech solutions to local municipalities, commercial property owners, or homeowners, the sales cycle is undoubtedly long and tedious.
With advanced digital marketing solutions, you can leverage your refreshed tech stack to appropriately target relevant leads and streamline the customer journey.
Here’s how it works: HubSpot gives you the power to segment customer data as you see fit—allowing you to target specific groups or individuals with valuable and actionable information. From there you can see what works and what doesn’t, enabling you to make strategic choices.
Forget cold-calling or door-to-door sales tactics.
This is the era of quality data, actionable insights, and smoother sales cycles.
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Hypha Cares!
I worked with Phil and Phillip for a website migration from Squarespace to HubSpot and for help implementing my deals pipeline in HubSpot. Phil was constantly problem solving when I brought up different ideas and Phillip got the design perfectly.
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Website Migration + Rebuild: Fantastic Work!
My team recently had our website migrated to HubSpot, and we couldn’t be happier with the results! The Hypha team did an outstanding job rebuilding our complex site and enhancing the design.
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Hype for Hypha
We recently partnered with Hypha HubSpot Development for sales coaching and training, and our experience has been nothing short of exceptional. Kevin, in particular, was instrumental in guiding our team through the intricacies of HubSpot!
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Worth. Every. Penny.
Hypha’s project management is impeccable, their communication is consistent, simple, and effective, the design always exceeded expectations, and the project was completed on time and on budget—and achieved the intended goal. Can't ask for much more.
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Exceptional HubSpot Training Experience with Amy
Amy’s training was not just theoretical but practical. She ensured I understood how and when to use each feature effectively, from the initial setup to everyday usage.
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Great Experience
Hypha consistently does high quality work, is great at client communication and works very efficiently. They have in-depth knowledge of HubSpot applications and how to optimize your business with the platform.
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Seamless Migration From Salesforce to Hubspot With Hypha’s Help
We’d been using HubSpot for marketing and decided to migrate our sales CRM from Salesforce. Hypha, and particularly Kevin, were a sincere pleasure to work with—he’s clearly an expert, super responsive, and an efficient project management guide.
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Easy to work with!
Hypha has been a great partner for us as a start-up. They are kind and flexible—making it super easy to work with them on our marketing needs as our company grows. We are so grateful for their support and expertise.
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Hypha Cares!
I worked with Phil and Phillip for a website migration from Squarespace to HubSpot and for help implementing my deals pipeline in HubSpot. Phil was constantly problem solving when I brought up different ideas and Phillip got the design perfectly.
-
Website Migration + Rebuild: Fantastic Work!
My team recently had our website migrated to HubSpot, and we couldn’t be happier with the results! The Hypha team did an outstanding job rebuilding our complex site and enhancing the design.
-
Hype for Hypha
We recently partnered with Hypha HubSpot Development for sales coaching and training, and our experience has been nothing short of exceptional. Kevin, in particular, was instrumental in guiding our team through the intricacies of HubSpot!
-
Worth. Every. Penny.
Hypha’s project management is impeccable, their communication is consistent, simple, and effective, the design always exceeded expectations, and the project was completed on time and on budget—and achieved the intended goal. Can't ask for much more.
-
Exceptional HubSpot Training Experience with Amy
Amy’s training was not just theoretical but practical. She ensured I understood how and when to use each feature effectively, from the initial setup to everyday usage.
-
Great Experience
Hypha consistently does high quality work, is great at client communication and works very efficiently. They have in-depth knowledge of HubSpot applications and how to optimize your business with the platform.
-
Seamless Migration From Salesforce to Hubspot With Hypha’s Help
We’d been using HubSpot for marketing and decided to migrate our sales CRM from Salesforce. Hypha, and particularly Kevin, were a sincere pleasure to work with—he’s clearly an expert, super responsive, and an efficient project management guide.
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Easy to work with!
Hypha has been a great partner for us as a start-up. They are kind and flexible—making it super easy to work with them on our marketing needs as our company grows. We are so grateful for their support and expertise.
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Seamless, Expert Onboarding and Migration
Hypha did a fantastic job with our onboarding and migration of our CRM and CMS. The transition was seamless, showcasing their expertise and dedication. We couldn’t be happier and highly recommend their services.
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Awesome HubSpot Agency
We recently needed to create a new website on HubSpot, and Hypha went above and beyond to get the job done, and get it done right. They nailed the vision right out of the gate and were really easy to work with. Couldn’t recommend this group enough.
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Helpful and Always Willing To Find a Solution
Jon has been so helpful answering questions and finding solutions to make it easier for myself and my team. 10 out of 10, would recommend!
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Hypha made our jobs easier!
Hypha has been our partner for almost two years now and I can tell you that their services are invaluable in my world. From account management, content writing, design, and SEO optimization, the Hypha team has produced stellar work and outcomes.
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Look no further, you’ve found your agency.
It’s truly rare to find an agency like Hypha. From first touch to project delivery, it’s professionalism the entire way. They never miss a deadline and deliver exceptional quality.
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Fantastic Experience with Kevin and Hypha for HubSpot Implementation
We recently worked with Kevin and his team at Hypha to get HubSpot up and running, and they did an amazing job. He made everything so easy to understand and was always there to help us out.
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Top Tier Operations
Hypha helped me get a deeper understanding of HubSpot and just how well it can help grow our business. There were features I didn’t even know I had access to that have improved our operational efficiency far beyond what we were expecting when we first decided to switch CRMs.
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A one-stop shop!
Working with the Hypha team was a fantastic experience! Not only was their team thorough in their approach, but they helped us to uncover and patch additional gaps within our own internal systems and processes.
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Seamless, Expert Onboarding and Migration
Hypha did a fantastic job with our onboarding and migration of our CRM and CMS. The transition was seamless, showcasing their expertise and dedication. We couldn’t be happier and highly recommend their services.
-
Awesome HubSpot Agency
We recently needed to create a new website on HubSpot, and Hypha went above and beyond to get the job done, and get it done right. They nailed the vision right out of the gate and were really easy to work with. Couldn’t recommend this group enough.
-
Helpful and Always Willing To Find a Solution
Jon has been so helpful answering questions and finding solutions to make it easier for myself and my team. 10 out of 10, would recommend!
-
Hypha made our jobs easier!
Hypha has been our partner for almost two years now and I can tell you that their services are invaluable in my world. From account management, content writing, design, and SEO optimization, the Hypha team has produced stellar work and outcomes.
-
Look no further, you’ve found your agency.
It’s truly rare to find an agency like Hypha. From first touch to project delivery, it’s professionalism the entire way. They never miss a deadline and deliver exceptional quality.
-
Fantastic Experience with Kevin and Hypha for HubSpot Implementation
We recently worked with Kevin and his team at Hypha to get HubSpot up and running, and they did an amazing job. He made everything so easy to understand and was always there to help us out.
-
Top Tier Operations
Hypha helped me get a deeper understanding of HubSpot and just how well it can help grow our business. There were features I didn’t even know I had access to that have improved our operational efficiency far beyond what we were expecting when we first decided to switch CRMs.
-
A one-stop shop!
Working with the Hypha team was a fantastic experience! Not only was their team thorough in their approach, but they helped us to uncover and patch additional gaps within our own internal systems and processes.
Public Education Through Thoughtful & Accessible Content
Actionable data and easy-to-understand communications are key to boosting the potential of cleantech solutions.
While everything from solar, wind, battery technologies, and other methods, are on the rise, these sustainability solutions remain a distant second to traditional fossil fuels, which is harming climate-saving efforts.
What clean energy technology has over fossil fuels, however, is growing public support. A global poll found that the majority of citizens (68%) support solar energy and wind power (54%), for example.
But there is one problem: The concept of cleantech suffers from a lack of widespread consumer education and misconceptions about its present utility, costs, and broader significance.
Wherever your company provides cleantech solutions, information, and content must be fully accessible so people better understand not only how renewables will help the environment but their wallets and businesses as well.
HubSpot: The All-In-One Solution for Cleantech
Powered by its industry-leading CRM, HubSpot centralizes your digital marketing and sales solutions. With everything easily accessible and under one roof, you can develop strategic plans to help capture and nurture leads, shortening historically long sales cycles. HubSpot’s CMS makes producing campaigns and distributing related content easy, all the while ensuring Google and other search engines take notice.
For years, HubSpot has been the primary platform of choice for B2B companies. Why? Well, it excels at assisting businesses in nurturing leads, particularly those with extended sales cycles, similar to those found in the cleantech industry.
With effective lead nurturing, B2B firms navigate the seemingly complicated buyer’s journey to help potential clients reach a decision they’re comfortable with.
And, by helping users along the process, you’ve already made a positive impression that will improve your chances of turning these prospects into customers.
That there’s growing enthusiasm for cleantech is actually a good thing—we all want more renewable choices to help address some of the most pressing problems related to climate change. However, that makes it more difficult to stand out from the crowd.
With HubSpot, you’ll have a fully developed tech stack, industry-leading CRM, a CMS that enables you to deliver fresh and smart content to your target audience, and the ability to integrate with other sales and marketing tools.
HubSpot puts you on firmer footing than competitors using old sales tactics that simply do not have the same ROI.
The Hypha Way
With nearly a decade of experience as a trusted HubSpot partner agency, Hypha HubSpot Development has had success platforming and building robust digital marketing solutions for companies across industries, including in cleantech and in other areas of the movement to reduce the harmful impacts of the climate crisis.
- With HubSpot integration specialists and industry experts on staff, we leverage our collective experience to help companies develop full-fledged digital marketing solutions, which can be adapted as they scale up.
- We help you increase relevant traffic to your site and generate and nurture quality leads.
- As you grow, there’s a temptation to build out your tech stack. We’ll help you identify the best solutions and integrate them with HubSpot, ensuring your tech stack is actually helping you scale.
With a long history in advocacy storytelling and supporting clients doing the hard work of improving the planet for the better, we understand how important it is for cleantech to scale up.
And with so much on the line, there’s really no other choice.
You have the power to create tools that improve the planet. HubSpot provides a comprehensive digital infrastructure that helps generate valuable leads, streamlines data, and simplifies your tech stack.
Case Study
Hypha: Empowering Sustainable Energy Solutions with Advanced Digital Strategies
Elevating Online Presence & Enhancing User Engagement
Hypha partnered with a prominent solar energy company to revolutionize its digital strategy and strengthen its online presence. Our collaborative mission focused on enhancing user engagement through a comprehensive digital transformation.
HubSpot CMS Rebuild with SEO and User-Centric Design
Conduct a full site rebuild on the HubSpot CMS, incorporating SEO optimization and user-friendly design.
Weekly SEO-Rich Blogs on Solar Energy
Take over the blogging responsibilities, delivering weekly SEO-rich blogs, each tied to a specific solar energy topic.
High-Converting Landing Page Designs
Create engaging and effective landing pages that significantly increased sales conversions.
Targeted Email Campaigns for Engagement and Leads
Design and implement targeted email campaigns that improved customer engagement and generated valuable sales leads.
Comprehensive Sales Collateral for Lead Generation
Develop a suite of sales collateral, including data sheets, marketing slicks, and white papers, to boost lead generation and sales.