Museum of American Armor
The Museum of American Armor on the picturesque grounds of Old Bethpage Village Restoration in Nassau County, New York serves as a dynamic testament to American military history. Occupying 25,000 square feet, the museum offers an immersive experience, showcasing around 40 operational armored vehicles that bring the valor, courage, and sacrifice of American forces during World War II to life. Designed to be a virtual time machine, it hosts various public programs throughout the year to honor American veterans, in partnership with Nassau County Department of Parks, Recreation, and Museums.
Launch Date
February 01, 2020Objective
In partnership with Hypha HubSpot Development, the Museum of American Armor sought to enhance its digital presence and expand its reach.
The objectives were multifaceted, aiming to:
- Develop a new branding strategy that included a fresh color palette, image styling, and typography to better reflect the museum's mission and offerings.
- Enhance the website's security to protect visitor information and ensure a safe online experience.
- Introduce conversion opportunities on the website to encourage donations and volunteer sign-ups, supporting the museum's growth and community engagement.
- Amplify the museum's achievements and press highlights to increase public exposure and attract more visitors.
- Train the museum's point of contact (POC) on using HubSpot effectively to manage their digital marketing and visitor engagement strategies.
What We Did
- Logo Design/Branding
- Core Site Content
- Website Design
- Lead Generation
- SEO
- Content Creation
- Collateral & Graphic Design
Tech Stack
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CMS Hub
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Marketing Hub
The Results
The collaboration between the Museum of American Armor and Hypha HubSpot Development yielded remarkable results:
- Brand Revitalization: Implemented a comprehensive new branding strategy that resonated with the museum's unique identity, enhancing visitor engagement and interest through a visually appealing website design.
- Enhanced Website Security: Upgraded the museum's website security—ensuring a secure platform for visitors to learn, donate, and volunteer—thereby bolstering public trust and confidence.
- Conversion Opportunities: Successfully integrated conversion mechanisms on the website, leading to an increase in donations and volunteer participation. These features provided critical support for the museum's operational and programming needs.
- Increased Public Exposure: Amplified the museum's press coverage and achievements on the website, significantly enhancing its visibility and attracting a wider audience interested in American military history and veteran affairs.
- HubSpot Training & Empowerment: Provided essential training on HubSpot to the museum's designated POC, empowering them to manage the website, engage with the community effectively, and track the success of their digital marketing efforts.
