Global Optimism
Global Optimism is an organization on a mission to combat the climate crisis through fostering a culture of optimism, collaboration, and actionable change. Co-founded by Christiana Figueres and Tom Rivett-Carnac—instrumental figures in the establishment of the Paris Agreement—Global Optimism aims to drive systemic change and promote a sustainable future. Alongside its impactful initiatives, Global Optimism hosts a popular podcast that engages a wide audience in meaningful discussions on climate action.
Objective
Seeking to amplify its online presence and enhance audience engagement, Global Optimism partnered with Hypha HubSpot Development with specific goals in mind:
- To translate a third-party design vision into a functional, HubSpot-powered website that effectively showcases the Global Optimism podcast and facilitates audience interaction.
- To leverage HubSpot's robust marketing tools to improve organic online discovery and streamline communications with its audience through newsletters and content updates.
- To develop a unified digital platform capable of managing two distinct domains—Global Optimism and Outrage + Optimism—within a single HubSpot portal, sharing infrastructure and a common database.
- To implement an efficient system for archiving podcast episodes, incorporating advanced filtering and sorting capabilities to enhance user experience.
- To launch a comprehensive content production effort aimed at creating long-form articles as super pillars, enhancing the podcast's visibility and search engine rankings.
What We Did
- Core Site Content
- Marketing Hub Implementation
- SEO
- Content Creation
- Collateral & Graphic Design
Tech Stack
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CMS Hub
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Marketing Hub
The Results
Hypha HubSpot Development's partnership with Global Optimism yielded significant achievements:
- Website Development & Launch: Successfully brought to life a third-party designed website on the HubSpot CMS, creating a dynamic platform that not only highlights the Global Optimism podcast but also serves as a hub for engaging with the organization's audience.
- HubSpot Marketing Integration: Utilized HubSpot’s marketing tools to boost Global Optimism's online presence, setting up and managing HubSpot forms for newsletter distribution, and empowering the organization to become self-sufficient in this area.
- Unified Digital Platform: Engineered a solution to manage two distinct websites—Global Optimism and Outrage + Optimism—within a single HubSpot portal, effectively streamlining the management of content and audience data across both domains.
- Content Strategy Execution: Spearheaded a content production effort that resulted in the publication of in-depth articles related to podcast topics. These pieces served as super pillars—significantly enhancing the podcast’s search engine rankings and attracting new listeners.
- Self-Sufficiency & Ongoing Management: Enabled Global Optimism to independently manage its site and marketing platform, providing them with the tools and knowledge to continue its digital engagement efforts effectively.
