Dillmeier Glass
Dillmeier Glass Company is a renowned provider of custom commercial, retail, and interior office glass solutions. The fourth-generation, full-service glass fabricator boasts a 150,000-square-foot facility equipped with advanced technology and a highly trained team of seasoned experts. An unwavering commitment to delivering projects on time and within budget has been a hallmark of its operations for nearly a century.
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Launch Date
May 01, 2016Status
Current ClientObjective
Dillmeier Glass Company faced significant challenges in maintaining and growing its market presence amid an ever-evolving digital landscape. Despite its expertise and reputation in the glass fabrication industry, the company's online visibility and marketing strategies were not keeping pace with modern standards. This gap demanded a comprehensive digital and marketing overhaul to capture the right audience and stand out in a highly competitive market.
Challenges Faced:
- Limited Online Presence: Dillmeier's digital footprint was minimal, evidenced by a mere 100 organic visits per month—insufficient for significant market impact.
- Competition in a Crowded Marketplace: Operating in a highly commoditized sector, Dillmeier needed a robust strategy to differentiate from competitors and attract new business.
- Outdated Marketing Strategies: A nearly century-old company, updating and modernizing its marketing approach was vital to resonate with contemporary customers and industry trends.
What We Did
- Logo Design/Branding
- Corporate Messaging
- Website Migration
- User Journey Mapping
- Core Site Content
- Marketing Hub Implementation
- Website Design
- Lead Generation
- SEO
- Content Creation
- Collateral & Graphic Design
Tech Stack
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CMS Hub
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Marketing Hub
The Results
Hypha transformed Dillmeier Glass Company's digital marketing strategy, improving its online visibility, redefining its brand in the commercial glass industry, and driving significant business growth.
Key Achievements:- Website & SEO Overhaul: Hypha completely redesigned Dillmeier's site and deployed a robust SEO strategy—skyrocketing the company's web traffic from 100 to more than 10,000 monthly organic visits.
- Market Differentiation: By targeting specific industry segments and revolutionizing its market image, Dillmeier established itself as the premier glass manufacturer.
- Modernized Branding & Marketing: A refreshed brand identity, strategic content development, and comprehensive marketing hub effectively modernized Dillmeier’s century-old marketing approach.
Through this strategic partnership, Dillmeier Glass Company has fundamentally redefined its standing in the glass manufacturing industry. The collaboration with Hypha highlights the significant impact of embracing digital advancements and continuously evolving marketing strategies. These efforts have been pivotal in maintaining relevance and competitiveness in a challenging environment, firmly establishing Dillmeier Glass Company as an innovative leader in its field.
"Jed Morey and his entire team at Hypha HubSpot Development are some of the most creative and forward thinking people in the industry. The entire team is up to date on all marketing strategies and they apply best practices for the different strategic opportunities that we target. Since our partnership with The Hypha team, our qualified leads and site visits has grown exponentially. The Hypha team revamped our strategy as the dynamics of search engines changed and they hit it spot on. Dillmeier Glass is a huge fan of the Hypha Team."
