Contour Mortgage

Contour Mortgage has been a significant player in the mortgage lending industry for more than three decades. Established in 1993, this full-service mortgage lender prides itself on helping clients realize their homeownership dreams. With more than 25 branches across the United States, Contour Mortgage specializes in a range of financing services, including home purchase, refinancing, and renovation financing.

Launch Date

June 01, 2013

Status

Current Client

Objective

Contour Mortgage's collaboration with Hypha HubSpot Development was driven by a set of clearly defined objectives:

Comprehensive Website Redesign: Recognizing the need to align with modern digital trends, a major objective was to overhaul and transform Contour's website into a more user-friendly, aesthetically pleasing, and responsive lead generator to elevate the user experience and attract more customers.
Enhanced SEO: A major goal was to improve SEO performance. This involved optimizing the site's content and structure to improve visibility on search engines, making it easier for potential clients to find Contour Mortgage online.
Robust Lead Generation Strategies: Developing and implementing innovative strategies to enhance lead generation was paramount. This included creating engaging content, optimizing conversion paths, and utilizing HubSpot's marketing tools to capture and nurture leads more effectively.
Improved Google Rankings: A specific and crucial objective was improving Contour Mortgage's rankings within Google search results. This meant identifying key performance metrics, monitoring search engine algorithms, and adapting strategies to ensure higher visibility and ranking for targeted keywords.
Data-Driven Decision Making: Utilizing data analytics to inform strategy was a cornerstone of the project. By analyzing website traffic, user behavior, and conversion rates, strategies were continually refined to optimize performance.

What We Did

Logo Design/Branding
Corporate Messaging
Website Redesign
User Journey Mapping
Core Site Content
Marketing Hub Implementation
Website Design
Lead Generation
SEO
Content Creation
Collateral & Graphic Design
API Integration

Tech Stack

CMS Hub
Marketing Hub

View Website

The Results

The collaboration between Hypha HubSpot Development and Contour Mortgage led to outstanding results:

Organic Traffic & SEO Success: There was a significant increase in organic traffic, demonstrating improved online visibility. The website achieved a total of 4,600 keywords, with 280 of these ranking in the top 10. This growth was entirely organic—showcasing the effectiveness of the SEO strategies employed.
Market Adaptability: Despite industry shifts and algorithm changes, the team successfully navigated these challenges, growing Contour Mortgage's organic presence and keyword ownership.
Local Strategy & User Engagement: Localized strategies around branches resulted in a substantial expansion of market presence. This approach resonated with the audience, as evidenced by an average of 10,000 monthly site visits.
Continuous Website Evolution: The website underwent multiple rebrandings to stay ahead of market trends, each time enhancing the user experience and engagement.
Dominance in Niche Markets: Focused keyword strategies led to dominance in specific areas, such as "rehab loans" and "first-time buyer loans." The site also peaked at 173 SERP features, highlighting its strong online presence.
Competitive Edge: Contour Mortgage consistently outranked larger national mortgage companies in search results, demonstrating the effectiveness of the SEO and content strategies.
Sustained Growth: Contour's site traffic has more than doubled throughout the past four years—a testament to the sustained growth and success of our online strategies.