Clean Energy USA
Among the top 100 residential solar companies in the United States and the premier solar provider in Delaware, Clean Energy USA customizes solar energy solutions for a broad range of clients. From Rehoboth Beach through Dover to Wilmington, it leads the market as the largest solar installer in the First State—providing a comprehensive range of services including the installation of solar panels, electric vehicle chargers for residential, commercial, and nonprofits, and whole-house generators.
Objective
The partnership between Clean Energy USA and Hypha HubSpot Development aimed to elevate the solar company’s digital footprint and engage users more effectively.
The goals were multifaceted:
- To revamp Clean Energy USA's website with a focus on SEO optimization and user-friendly design to streamline information access and improve navigation.
- To assume responsibility for content creation, particularly blog posts that would attract organic traffic through SEO-rich content related to solar energy.
- To design conversion-optimized landing pages to enhance sales conversions.
- To craft targeted email marketing campaigns to boost customer engagement and lead generation.
- To produce a comprehensive set of sales collateral to support lead conversions and sales efforts.
What We Did
- Logo Design/Branding
- Corporate Messaging
- Website Redesign
- Website Migration
- User Journey Mapping
- Core Site Content
- Marketing Hub Implementation
- Website Design
- Lead Generation
- SEO
- Content Creation
- Collateral & Graphic Design
- Sales Hub Implementation
Tech Stack
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CMS Hub
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Marketing Hub
The Results
The strategic partnership between Clean Energy USA and Hypha HubSpot Development throughout an 18- to 19-month period brought forth transformative results:
- Website & SEO Optimization: Elevated the website into a leading source of solar energy information, growing the keyword reach from 120 to 1,040, with 11 keywords ranking in the top 3 and an additional 39 in the top 10. This led to a substantial increase in non-branded traffic, accounting for 30 percent of total website visits.
- Content Strategy Success: The regular publication of SEO-focused blogs established Clean Energy USA as a thought leader in the solar industry, significantly improving its online visibility and credibility.
- Enhanced Sales Conversions: Through meticulously designed landing pages and targeted email campaigns, the company saw marked improvements in customer engagement and conversion rates.
- Significant Lead Generation & Revenue Growth: Throughout the course of 18 to 19 months, Clean Energy USA experienced a dramatic increase in organic leads, contributing to more than $500,000 in potential revenue—with more than $300,000 successfully closed. This performance underscored the effectiveness of Hypha’s digital marketing strategies and the high ROI from the partnership.
- Dominance in Local Search: Focused SEO efforts ensured Clean Energy USA's prominence in Delaware’s solar services market—affirming its position as the primary choice for solar installations.
