CCi Voice
CCi Voice has established itself as an indispensable partner for businesses, schools, nonprofits, and municipalities in Southern New England, New York, and New Jersey, providing state-of-the-art VoIP and cloud-connected communications technology. Spanning 40 years in telecommunications, CCi Voice is the trusted provider for clients needing to install, maintain, repair, or upgrade their vital communications infrastructure.
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Objective
Hypha HubSpot Development was tasked with a comprehensive overhaul of CCi Voice's digital presence, aimed at:
- Unifying the brand by merging two separate identities into a cohesive, modernized singularity.
- Replatforming the website to enhance user experience, navigation, and aesthetic appeal, without sacrificing established keyword presence.
- Implementing a robust SEO and content strategy to dramatically increase keyword rankings and organic traffic.
- Establishing CCi Voice as a leader in emerging communication technologies, such as video conferencing—especially relevant during the surge in remote work.
What We Did
- Logo Design/Branding
- Corporate Messaging
- Website Redesign
- Website Migration
- User Journey Mapping
- Core Site Content
- Marketing Hub Implementation
- Website Design
- Lead Generation
- SEO
- Content Creation
- Collateral & Graphic Design
Tech Stack
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CMS Hub
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Marketing Hub
The Results
The collaboration between CCi Voice and Hypha HubSpot Development delivered impressive results:
- Website & Brand Transformation: Launched a completely revamped website with a refreshed brand identity, merging two brands into one seamless customer-facing persona. The new platform was intuitive, visually appealing, and maintained—even enhanced—keyword rankings from its old site.
- SEO & Keyword Success: From virtually no keyword presence, CCi Voice's website began ranking for 1,300 keywords, with 25 in the top three and 60 in the top 10, resulting in significant visibility in search engine results.
- Increased Organic Traffic: The site's organic traffic surged to more than 700 visits per month, indicating a successful attraction of their target audiences.
- Comprehensive Content Strategy: Developed and executed a content plan that addressed the needs of a diverse customer base, including small to mid-sized businesses, educational institutions, healthcare providers, municipalities, and more. Special emphasis was placed on VoIP technology, catering to every stage of the buyer’s journey.
- Expert Positioning in Video Conferencing: Capitalized on the work-from-home trend by positioning CCi Voice as a go-to resource for video conferencing technology, enhancing its reputation as forward-thinking leaders in communication solutions.
This transformation was supported by consistent content publishing, targeted email campaigns, new sales collateral, and ongoing design support—ensuring that CCi Voice maintained its market presence and expanded its reach and influence in the telecommunications industry.
