American Organic Energy
American Organic Energy (AOE) is tackling the challenge of organic waste disposal on Long Island and beyond with a vision to transform the landscape of environmental sustainability. Based in Yaphank, New York, AOE repurposes organic waste from more than 2,000 landscaping companies into valuable compost, bio-gas, and fertilizer—providing a viable solution to the region's waste problem. As a pioneer in the state for implementing anaerobic digestion technology, AOE is not just addressing waste management but contributing to the green energy revolution.
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Launch Date
June 01, 2017Status
Current ClientObjective
When AOE approached Hypha HubSpot Development in 2017, the company's objective was clear: Establish a digital presence matching the innovative nature of its mission and increase its visibility within a competitive market.
To achieve this, Hypha was tasked with:
- Elevating AOE's brand identity to reflect its status as a leader in the green energy revolution.
- Redesigning AOE's website to better showcase its work and values.
- Conducting in-depth keyword research to improve organic search rankings and online discoverability.
- Integrating HubSpot’s marketing tools to automate and streamline digital marketing efforts.
What We Did
- Logo Design/Branding
- Corporate Messaging
- Website Redesign
- Core Site Content
- Marketing Hub Implementation
- Website Design
- Lead Generation
- SEO
- Content Creation
- Collateral & Graphic Design
Tech Stack
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CMS Hub
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Marketing Hub
The Results
Hypha HubSpot Development's collaboration with AOE yielded substantial results:- SEO Success: Achieved the #1 rank for "LI Compost" and placed within the top 10 for "Organic Compost," significantly boosting AOE's search engine performance.
- Website Redesign: Launched a professional and user-friendly site incorporating the founder's vision and AOE's innovative work in green composting.
- Brand Identity: Updated the corporate branding, including logo design and messaging, aligning with AOE's mission and values.
- Content Strategy: Developed a strategic content plan that included:
- Competitive keyword analysis for SEO optimization.
- Engaging blog posts and pillar pages to position AOE as a thought leader.
- Insightful thought leadership pieces on green energy and sustainability trends.
- Advocacy: Assisted AOE in presenting a convincing case to local authorities about the project's feasibility and benefits, helping to obtain necessary approvals.
