Associated Environmental Systems
Associated Environmental Systems (AES) designs, manufactures, supports, and services robust environmental test chambers and battery testing fixtures. Environmental chambers enable users to research, develop, and test products/materials to determine how they’ll perform in real-world conditions and confirm they’re safe for public use.
Launch Date
August 10, 2020Objective
Our primary mission in partnering with AES was to catalyze the growth of its digital footprint, leveraging the power of an enhanced website and comprehensive marketing support. By providing expert guidance in HubSpot's suite of tools and creating impactful marketing collateral, we set out to elevate AES's online presence, optimize its marketing strategies, and foster more engaging and informative experiences for customers.
This multi-faceted approach included:
- Website Redesign: Revamping the AES website to improve user experience in alignment with modern design trends, and ensuring the website is responsive and accessible across various devices.
- Core Site Content Development: Creating engaging and informative landing pages to effectively communicate AES's offerings.
- Email Campaigns: Developing targeted campaigns to nurture leads and engage existing customers.
- Service Hub Implementation: Establishing a knowledge base to provide customers with easy access to information and support.
- Graphic Design Support: Providing professional graphic design services to enhance visual appeal and brand consistency across all marketing materials.
- Strategic Content & SEO: Conducting competitive keyword analysis to improve AES's search engine rankings. This included creating core site content, regular blogging, and developing pillar pages to establish AES as a thought leader in its industry.
In addition to these specific tasks, Hypha HubSpot Development assisted AES in implementing several HubSpot Hubs to streamline marketing, sales, and service processes:
- CMS Hub: Fine-tuning a content management system for easier website updates and management.
- Marketing Hub: Utilizing advanced marketing tools to automate campaigns, track performance, and generate leads.
- Sales Hub: Deploying sales tools to optimize the sales process and improve customer relationship management.
- Service Hub: Enhancing customer service capabilities with tools for ticketing, feedback, and customer engagement.
What We Did
- Core Site Content
- Marketing Hub Implementation
- Website Design
- Lead Generation
- SEO
- Content Creation
- Collateral & Graphic Design
- Sales Hub Implementation
- Service Hub Implementation
- API Integration
Tech Stack
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CMS Hub
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Marketing Hub
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Sales Hub
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Service Hub
The Results
The partnership between Hypha HubSpot Development and Associated Environmental Systems (AES) led to remarkable achievements in enhancing AES's digital footprint. Over three years—from August 2020 to August 2023—the company experienced a striking 135% growth in total keyword rankings. This surge was the result of crafting detailed, technically advanced content that resonated well within their niche market—propelling AES from ranking for 684 terms to 1,604 terms.
Equally impressive was the impact on organic traffic. Between Q1 2022 and Q1 2023, AES experienced a significant 35% increase in organic sessions. This growth can be directly attributed to our comprehensive digital strategy, which included website tweaks, the development of engaging core site content, and a focused approach to search engine optimization.
