The Hypha Blog

Google's Search Generative Experience (SGE) tears down traditional search practices—but is SEO dead or just different?

Discover key insights from Google's algorithm leak and how they impact SEO strategies. Learn about author reputation and user experience in driving organic traffic and website success.

The latest developments and updates in Google's algorithm have caused panic with SEO specialists. But quality content remains key to sustained success.

In the age of AI, SEO and content marketing are evolving. Learn about the impact of generative AI, the shift in search behavior, and how to adapt your content strategy for success.

Explore how leveraging CMS and SEO with the HubSpot platform can elevate your online visibility and drive digital growth.

A blog is a powerful part of your content marketing strategy that can supercharge your website traffic, leads, and conversions. Find out more here.

Every time Google’s search algorithm is updated, keyword rankings and site traffic are liable to change. Here’s what the recent algorithm updates mean—and how to stay ahead of future changes.

Homepages, sites pages, and landing pages are essential website elements, but they have different roles. For example, a homepage introduces a brand, a site page identifies solutions to a visitor’s pain points, and a landing page facilitates a purchase conversion. These are just the beginning.

Structured data markup, or microdata, declares to search engines what the content of a webpage is. This guide walks you through how to add schema to any HubSpot websites.