The Hypha Blog

Homepages, sites pages, and landing pages are essential website elements, but they have different roles. For example, a homepage introduces a brand, a site page identifies solutions to a visitor’s pain points, and a landing page facilitates a purchase conversion. These are just the beginning.

Including automation in your marketing strategy is a powerful way to get more value from your customer data, add relevant touchpoints throughout the customer journey, and save time and money. Easy and efficient ways to add automation to your marketing strategy include list building, email series deployments, internal team handoffs, and so much more.

Understanding these eight marketing metrics will enhance email efforts, helping you convert more leads and grow your organization or business.

B2B (business-to-business) marketing is the strategy and process of marketing products to businesses, while B2C (business-to-consumer) marketing does so directly to consumers.

Inbound marketing is an effective way to attract and convert leads, save money, increase brand awareness, encourage engagement, and build trust.

The buyer’s journey is broken down into three stages: awareness, consideration, and decision. All three are essential to understanding how prospects eventually become customers.