The Hypha Blog

Understanding these eight marketing metrics will enhance email efforts, helping you convert more leads and grow your organization or business.

Inbound marketing attracts potential customers through helpful, thoughtful content and search engine optimization (SEO). Outbound marketing seeks out potential customers through interruptive, and sometimes pushy, tactics.

B2B (business-to-business) marketing is the strategy and process of marketing products to businesses, while B2C (business-to-consumer) marketing does so directly to consumers.

Inbound marketing is an effective way to attract and convert leads, save money, increase brand awareness, encourage engagement, and build trust.

The best inbound marketing strategies utilize keyword research, SEO, CTAs, and valuable content to attract, engage, and delight customers.

The buyer’s journey is broken down into three stages: awareness, consideration, and decision. All three are essential to understanding how prospects eventually become customers.