All this and more in this week's edition of The Hypha Wire, from Hypha HubSpot Development.
Howdy there!
Weâve made it past Labor Day, and the official first day of Fall is right around the corner. Also known as busy season.
Everyoneâs back from vacation and ready to hit the ground running with new initiatives, projects and 2025 plans.
I, for one, think itâs an exciting time because a new clarity drifts in with the crisp autumn air. However, it can feel a little overwhelming to have all of these ideas on the table at once and not know how to prioritize.
When youâre in this go mode, going back to basics can be helpful. Simply sitting down to organize your tasks and ideas can set you up with a roadmap for success.
Try the Eisenhower Matrix, which helps you sort by urgency and importance.
Plus, you can always use the tried and true SMART (Specific, Measurable, Achievable, Relevant, and Time-Bound) Goals to break down each project.
Remember: Donât take on too much at once. Your best work will be done if you have a logical and achievable game plan.
-Sage Levene, VP of Marketing, Hypha HubSpot Development
Open Mic đ¤
HubSpot Lessons For Folks in a Hurry
By Phil Stott, Head of Client Success, Hypha HubSpot Development
As we leave summer in the rearview, our team is taking advantage of what might be the last moment in a while to breathe and gear up for the busy months ahead.
On our calendars in the immediate future:
Pushing for new accreditations that showcase our breadth of experience across the HubSpot universe, from streamlining marketing processes to a complete reimagining of core business processes and tech stack setup.
Even as weâre building case studies of some of the work weâve completed this year to support those applications, weâll be continuing to hone and refine our skills and knowledge.
In addition to the upcoming INBOUND conferenceârecently highlighted in this space by my colleague Kevinâweâre also in the midst of upgrading our team certifications in the HubSpot Academy.
The reason I mention this isnât just to pat ourselves on the backâitâs to point out what an incredible resource the Academy is for anyone looking to improve their HubSpot fluency. So much so that weâve built it into our employee training processes. No matter what youâre looking to masterâfrom sending an email to connecting and leveraging external data sourcesâthe HubSpot Academy has a ton of resources to help you get there, including videos, documentation, and even exams to ensure your knowledge is at the appropriate level.
Better yet, HubSpot recently rolled out a series of âon-the-goâ videos to give folks in a hurry just enough information to help them grasp concepts and tools. Coming in at between 3 and 4 minutes, this series is something of a Cliffs Notes version that can serve as a jumping-off point for deeper study if necessary.
While our team will mostly be focused on certification-length videos and courses, Iâd recommend the on-the-go series to anyone looking to improve their basic knowledge and fluency with the tools. You can find them by logging into your portal at any time, opening the menu next to your profile picture in the top right corner, and selecting âHubSpot Academyâ from the drop down list.
This piece had some positive and negative feedback regarding the SearchGPT prototype. Here are a few snippets from each to give an overview:
[Tech professional Daniel Lemire] âsaid he thought OpenAIâs search tool is better than the AI-generated answers, or âoverviews,â that Google has added to its results pages.â
ââFrom a company like OpenAI, youâd expect a breakthrough, given their history of state-of-the-art models,â [software engineer Ananay] Arora said in a phone interview. In comparison to ChatGPT, he said, SearchGPT âisnât exactly too impressive.ââ
The world never seems to run out of real estate for ads.
âSnapchat will soon start âexperimentingâ with placing sponsored messages next to chat threads from friends, according to CEO Evan Spiegel.
âThese âSponsored Snapsâ from brands will appear as unread messages in Snapchatâs main Chat tab, implying that theyâll sit above messages from a personâs contacts until theyâre acted on. This is the first time Snap will show ads in the most used part of its app.â
Hypha Highlights đď¸
For businesses seeking the autonomy to manage their websitesâwithout requiring extensive design expertise or intensive HubSpot CMS trainingâcustom modules have emerged as a game-changing feature.
They offer an unparalleled level of flexibility and efficiency, benefiting both marketers and developers alike. By bridging the gap between complex functionality and user-friendly management, custom modules empower organizations to maintain dynamic, responsive web presences that evolve with their business needs.
My team recently had our website migrated to HubSpot, and we couldnât be happier with the results! The Hypha team did an outstanding job rebuilding our complex site and enhancing the design. The new site is significantly more user-friendly than before, which has enhanced our visitorsâ experience and our teamâs ability to manage content. I highly recommend Hypha to anyone looking to migrate their website to HubSpot. Their professionalism and dedication made a complex project feel effortless! -C. Freeman
âEvery weekday and Sunday, you can get the best of TechCrunchâs coverage delivered directly to your inbox. The team sends out morning and evening updates, but you can also get updates on breaking news and exclusives as soon as theyâre posted, so youâll never miss what the startup community is talking about.â
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Industry Spotlight: Climate, Advocacy, Podcasting
Global Optimism is an organization on a mission to combat the climate crisis through fostering a culture of optimism, collaboration, and actionable change.
Global Optimism partnered with Hypha HubSpot Development, seeking to amplify its online presence and enhance audience engagement.
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Hypha HubSpot Development not only realized Global Optimismâs vision for a revamped online presence, but also equipped the organization with the digital tools necessary to foster greater engagement and autonomy. This partnership has strengthened Global Optimismâs ability to inspire action toward a sustainable future, leveraging technology to broaden its impact and reach.
