All this and more in this week's edition of The Hypha Wire, from Hypha HubSpot Development.
Howdy all!
Welcome back to The Hypha Wire. Iâm going to keep this short nâ sweet today (s/o Sabrina Carpenter).
I teased it a little while back, but there will be fun changes coming to the newsletter soon: A new look, some new features, etc.
Please let me know what sections you love the most and what youâd like to see more of.
Thank you, as always, for reading and subscribing.
Have a great weekend!
-Sage Levene, VP of Marketing, Hypha HubSpot Development
Open Mic đ€
Personal Tips for Maximizing Your INBOUND Experience
By Kevin Campbell, Senior Platform Specialist, Hypha HubSpot Development
1. Dress to Impress (and Stand Out): INBOUND is often called the âBurning Man for marketers,â so donât settle for the usual polo and slacks. Break out your boldest, most conversation-starting outfitâmaybe a quirky tie or anything in HubSpotâs signature orange. A standout outfit can be the perfect icebreaker and a great way to connect with fellow attendees.
2. Bring Your Own Swag Bag: INBOUND is a swag loverâs paradise! From t-shirts to tech gadgets, youâll be inundated with freebies. Be smartâbring an empty bag or backpack to haul your new loot around. Trust me, youâll need it!
3. Rise Early, Stay Late: INBOUND is much more than presentations and workshopsâitâs about building connections, and the real magic often happens after hours. Whether itâs at the hotel bar or a nearby pub, the best networking takes place at the end of sessions. While Iâve made a few good connections during the day, the most valuable ones have come after dark over drinks at the Westin lobby bar.
4. Break Away from Your Group: Team bonding is great, but remember: youâll see your colleagues again. INBOUND is your chance to meet new people, so donât be afraid to approach that group of strangers. Compliment their orange Converse, buy them a beer, and ask them about their work. Swap contacts with a quick âboopâ of your INBOUND badge so you can stay connected.
5. Clear Your Calendar: Youâll want to be fully present at INBOUND, so clear your schedule of distractions. The last thing you need is a Zoom meeting dragging you away from all the fun and opportunities. If you do want to squeeze in a meeting, make it a face-to-face with Jon Sasala and meâjust use this Meetings link to schedule it!
Backlinking is a great SEO strategy, if executed properly. Unfortunately, situations can arise where a website with a âtoxicâ score links back to your site, leading to potential penalties. This handy guide explains why/how that happens, and how to combat the issue.
âBad backlinks are a problem not just because they can lead to penalties by Google. Backlinks with a negative traffic trajectory also provide a decreasing ROI as they age.â
A new feature to be aware of for brands who use Threads and other Meta products.
âConnecting Threads more closely to Metaâs larger app ecosystem and its billions of users could also help boost Threadsâ app â which recently surpassed 200 million active users â even more.â
Hypha Highlights đïž
Having a robust CRM is crucial for managing customer interactions and data efficiently, and Zoho has been a popular choice due to its comprehensive features and user-friendly interface. However, as your business grows, your needs evolve, making it essential to explore other CRMs that can grow with you.
HubSpot stands out as a powerful option offering advanced functionalities and seamless integration capabilities that can help growing businesses streamline their processes and enhance customer relationships. And transitioning your tickets and contact information from Zoho to HubSpot can unlock new opportunities for efficiency and growth.
Analyze your current CRMâs limitations, consider the complexity of your customer data, and examine the customization and integration capabilities you require to determine if Zohoâs capabilities are holding back your business.
By thoroughly evaluating these factors, you can ensure that transitioning your tickets to a new system is the right move to support your growth and operational efficiency.
Hypha helped me get a deeper understanding of HubSpot and just how well it can help grow our business. There were features I didnât even know I had access to that have improved our operational efficiency far beyond what we were expecting when we first decided to switch CRMs.
âAt 27, long before he gained acclaim as the restaurateur behind Shake Shack and Gramercy Tavern, Danny Meyer launched his first venture, Union Square Cafe. More than 20 James Beard Foundation awards later, Danny shares the strategies and insights that fueled his restaurant empire. He and Adam discuss how to build a culture of excellence and care, how to hire people who treat others well, and how to bring values to life. Danny is the author of the New York Times bestseller Setting The Table.â
How can we help you?
Industry Spotlight: Healthcare
For nearly four decades, Gastroenterology Associates, P.C. has provided exceptional digestive health care to patients.
Initially tasked with strengthening the practiceâs regional online presence, Hypha HubSpot Development embarked on a journey with Gastroenterology Associates, P.C. to enhance its digital footprint. The project evolved beyond its regional focus as the quality of traffic and engagement significantly surpassed expectations, leading to a comprehensive strategy aimed at elevating the organizationâs profile on a national scale.
Hyphaâs Solution
Logo Design/Branding
Corporate Messaging
Website Migration
User Journey Mapping
Core Site Content
Website Design
Lead Generation
SEO
Content Creation
Collateral & Graphic Design
Tech Stack
CMS Hub
Marketing Hub
Through innovative digital strategies and a comprehensive approach to content and website design, Hypha HubSpot Development helped Gastroenterology Associates, P.C. not only meet, but exceed its original objectives.
