Last Weekâs Poll Results: Are you currently utilizing AI in your day-to-day?
Yes: 25%, No: 75%
Open Mic
How AI Tools Are Reshaping My Content Development Process
By Jeffrey Howard, Senior Inbound Content Developer, Hypha HubSpot Development
Picture me last Thursday afternoon, bleary-eyed from staring at my 2,000-word piece. Something wasnât clicking. Sure, the information was solidâIâd spent days researching industry trends. And Iâve written about the subject for over three years.
But would the blog actually resonate with my target audience? Thatâs when I turned to one of my most valuable toolsâAI-powered content analysis, which offers brutally honest feedback in the most helpful way possible.
You see, Iâve developed this habit of running certain drafts through AI for readability and SEO performance feedback. The interaction often reminds me of when my old writing professor returned essays covered in red inkâexcept these AI tools are considerably more diplomatic.
(Quick disclaimer: While AI helps polish my content, the typos you might find are still proudly human-made. Some traditions are worth keeping, right?)
Hereâs where things got interesting. Instead of the usual and generic âadd more keywordsâ advice, I was provided insights I could immediately implement.
âYour article has strong technical depth,â it noted, âbut letâs make it more digestible and SEO-friendly.â What followed was a flurry of strategic suggestions I could run with to get this draft where I really wanted it to be. It also suggested transforming headers into more search-intent-focused phrasesâa fair observation.
For those of you who are writers at heart, it makes sense that the copy-generation process often becomes all-consuming, potentially causing you to overlook strategic aspects. While not a cure-all, there are occasions when generative AI can be useful in filling in the gaps, such as noting opportunities for so-called information gain or converting a section into bullet points. Of course, there are scenarios in which these tools are completely off-baseâand weâve already discovered that reflexively following its suggestions can not only easily become a time suck, but potentially derail your piece.
At the end of the day, you know your clients better than anyone. Youâve established a professional relationship, determined what works and what doesnât, and developed a plan to execute these strategies. That information has been internalized and integrated into all aspects of content creation, making it second nature. That canât be replicated with prompts.
Still, there are moments when an objective, data-driven perspective can complement our expertise and client knowledge.
Perhaps the most valuable feedback I recently received was about the closing section of a blog I developed. âYour call-to-action is hidden,â the analysis noted. âConsider creating a dedicated âNext Stepsâ section that guides readers toward consultation services while maintaining the educational tone.â
All in all, the experience reminded me that even when we think weâve mastered our craftâor our writing juices are dominating our creativityâhaving AI tools that can analyze content with both technical precision and reader empathy is invaluable. Itâs not about replacing human expertise; itâs about enhancing it with insights we might miss while deep in the writing zone.
This is an interesting, and in my opinion, very smart development from Cameo. It gives micro-influencers a chance to engage with their fan base. I could see brands engaging in a very similar way one day. Imagine getting a Cameo from the Scrub Daddy sponge or Duolingo owl.
âAccording to Cameo, the âvast majorityâ of creators cannot sustain themselves on the revenue they make from platforms such as Instagram, TikTok or Twitch, and Cameo can provide an alternate revenue source. In addition, opening up the platform to more talent opportunities gives Cameo a chance to reach potential A-listers before they become stars.â
âConsumers spent a total of $13.3 billion on Cyber Monday, up 7.3% YoY, and surpassing Adobeâs initial projection of $13.2 billion. In the peak hours of 8 pm to 10 pm, consumers spent $15.8 million every minute. Cyber Monday remains the biggest online shopping day of all time, as shoppers took advantage of bigger-than-expected discounts in categories such as electronics (peaking at 30.1% off listed price), toys (26.1%), apparel (23.2%), televisions (21.8%), and computers (21.5%).â
Hypha Highlights
Typography is one of the most important design factors when building a website thatâs accessible to all users, regardless of abilities.
Accessible typeface helps ensure those experiencing disabilities or impairments can easily and equally access online content. This guide explains why typography is such a critical component of universal design and provides best practices for you to utilize throughout the process.
Hypha is more than a creative agency, theyâre a team of dedicated partners supporting the marketing efforts for our family of brands. For marketing strategy and creativity this team is second to none. Whether it is a quick photo change, an urgent email blast, SEO, or a new e-commerce website design and build we are made to feel like their #1 client. -Fritz, S.
It's always interesting to watch talent shakeups like this play out. NotebookLM is making more and more noise lately. The platform, which calls itself, âYour personalized AI research assistant,â has a number of powerful features, like document summarization and audio generation.
The audio tool made waves recently as more and more NotebookLM-generated podcasts were spotted in podcasts apps. (Podcast executive Brianna Ansaldo noted that there were 1700+ uploaded in early November.)
Just this week, the audio generation tool made headlines again, after being featured prominently in Spotify's 2024 Wrapped. From Chrome Unboxed, âTwo AI hosts from NotebookLM will guide you through your Wrapped experience, discussing your favorite tracks, artists, and how your taste evolved over the past 12 months.â
All this to say, the NotebookLM team has made some pretty substantial innovations in the AI space, and I'm eager to see what the departed team members will do with their experience.
From TechCrunch:
âOn LinkedIn, ex-team lead Raiza Martin said she and her two other co-founders, designer Jason Spielman and engineer Stephen Hughes, âcouldnât shake the feeling that thereâs a massive opportunity to build something transformative in this space.â
âThe startup is in full stealth mode with only a bare-bones website that gives no details about its purpose or even its name. Itâs not clear if the startup will focus on things that NotebookLM went viral for, such as AI-generated podcasts and AI-assisted note-taking, or if it will do something totally different.â
âYuhki Yamashita is the Chief Product Officer at Figma, leading the product and design teams. Previously, he was a product and design leader at Uber, where he orchestrated the redesign of the rider and driver apps.
âIn todayâs episode, we discuss: How Figma approaches new products, prioritization, and storytelling, product culture at Uber, Microsoft, Google, the difference between âgoodâ and âextraordinaryâ PMs, tactical advice for storytelling and the âun-learningâ required in new jobs and industries.â
How can we help you?
Industry: Finance and Fintech
Todayâs financial firms are quite familiar with market turbulence and ever-changing landscapes. The tech revolution has compelled these and other highly regulated firms to accelerate digital transformations while maintaining strict compliance standards.
Navigating this complex terrain is simpler when your digital marketing, data security, and tech stack align seamlessly with compliance standards and customer demands.
To emphasize the contemporary challenges faced by financial firms:
A notable 54% of executives cite data silos as one of the major barriers to innovation.
Almost half, or 46%, have plans to enhance regulatory compliance efforts.
The bottom line: With consumers increasingly relying on digital platforms for their financial needs, the demand for robust and compliant digital marketing solutions has never been more critical.
