Hi all! Welcome to the last Hypha Wire of 2024.

I’m going to keep this short and sweet—happy holidays! I hope everyone has a wonderful next few weeks filled with love, warmth, and health.

We’ll see you in the new year for more business, marketing, and HubSpotty goodness.

Til then.

-Sage Levene, VP of Marketing, Hypha HubSpot Development

Poll: Will you be filling your holiday break with books, podcasts, or movies/tv?

1. Books
2. Podcasts
3. Movies/TV

Last Week’s Poll Results: Is your calendar your lifeline?

Yes: 75%, No: 25%

Open Mic

Why Hypha 🧡s HubSpot

By the Hypha HubSpot Development team

For our final Open Mic of 2024, we wanted to highlight perspectives from across our team, and there’s nothing we love talking about more than our partner, HubSpot.

Here’s what we appreciate most about the platform:

“HubSpot’s voice reading feature—it extends the accessibility of our blogs and enhances engagement and the user experience.”

Rebecca Albright, Senior Inbound Content Developer

“Using custom objects to tailor the CRM for the client’s business. Automation becomes very easy when the business data is organized perfectly for their use case.”

Zack Lyons, Integrations Developer

“Constant improvements and feature updates to the platform. They listen to the community’s wants and needs.”

Jon Chim, VP of Design and Development

“It’s incredibly user-friendly and intuitive, especially compared to all the other CMS platforms I’ve used, including WordPress and Squarespace.”

Jeffrey Howard, Senior Inbound Content Developer

“The versatility, customization, and ease-of-use of custom modules. They make it easy for designers/developers to create unique elements while keeping it just as easy for content editors to use.”

Phillip Chester, Web Designer

“Active lists. They help you segment an audience, but can also be used as standalone reports (show me who fits x criteria), for workflow enrollments, and to add filters to reports. They’re really versatile.”

Dillon Friday, Director of Client Services

“App cards powered by UI extensions work with numerous apps in the HubSpot app marketplace—like PandaDoc, event•hapily and Sendoso for example—so you can see your third-party data right in HubSpot. One less tab to have open!”

Second Hand News

Databox: Leveraging HubSpot Custom-Coded Workflow Actions to Streamline Your Data ➜

Check out this article penned by Phil Stott, Hypha’s Head of Client Success, on data analytics platform Databox’s blog. Dive into the world of HubSpot’s custom-coded workflow actions and learn how they can revolutionize your data management. 

“A custom-coded workflow action allows you to create mini-applications within HubSpot workflows that are tailored to your unique business needs. Unlike the standard workflow actions—such as sending emails or updating contact properties—custom-coded actions provide the flexibility to automate a wide range of processes, including integrating with third-party systems, performing data calculations, and implementing complex business logic.”

Search Engine Land: 3 ways to use AI for SEO wins in 2025 ➜

AI is a great tool, but remember, to be used successfully it should be partnered with human intervention. Use AI to bolster your strategies and to unlock new perspectives.

“AI is changing the game, but SEO fundamentals remain the same.  When you focus on solid SEO foundations, smart AI adoption and understanding your audience, you can continue to compete in the coming year and beyond.”

Hypha Highlights

Through numerous website repositioning projects, we’ve identified four key principles that drive success:

• Strategic positioning prioritizes customer value over technical features, transforming website visitors into qualified leads

• HubSpot CMS provides the technical foundation needed for scalable, effective brand storytelling

• Successful transformations combine clear user pathways, compelling messaging, and optimized conversion points

• Data-driven design decisions ensure measurable ROI from your website investment

Read: Repositioning Websites to Tell Better Brand Stories ➜

5 Star Review

Kevin was super helpful. Whenever we had questions before our next meeting, he would help us figure it out. Very energetic and enthusiastic, Kevin showed us how to work with HubSpot the in the best way possible. Thanks for your help! -Both, S.

Industry: Automotive & Transport

Services provided: HubSpot Onboarding

HubSpot Hacks

HubSpot on social. Always makes me smile.

AI in Action

News, updates and tools from the AI industry.

Here’s a new ‘experiment’ from Google: Illuminate. It seems to be very similar to the NotebookLM podcast feature, but instead of providing the written overviews/study guides like NotebookLM, it outputs an audio file and a transcription.

There are a few more voice options as well, and they are very realistic, but I didn’t love the test product I received.

There were likes and ums every other sentence. Which, in my opinion, is the worst part of podcasting (though we all do it I know). It did give me a good laugh that it’s mirroring the way we speak, albeit not in the most effective way.

I’m sure it’s only a matter of time before the filler words are worked out, and we have a scarily convincing “human” podcast generator.

Cover to Cover

The titles team Hypha can’t get enough of.

He/She/They: How We Talk about Gender and Why It Matters by Schuyler Bailar 

Schuyler did an amazing talk for the Hypha team a few years back, so I’m super excited to dig into his book.

“He/She/They compassionately addresses fundamental topics, from why being transgender is not a choice and why pronouns are important, to more complex issues including how gender-affirming healthcare can be lifesaving.

“With a relatable narrative rooted in science, and history, Schuyler helps restore common sense and humanity to a discussion that continues to be divisively coopted and deceptively politicized. He/She/They is more than a book on allyship; it also speaks to trans folks directly, celebrating radical trans joy.”

How can we help you?

Industry: Manufacturing

Since its founding in 1974, Sunair has built a reputation for delivering high-quality industrial pump equipment from the top industry-leading manufacturers to clients all across the Mid-Atlantic region.

Sunair’s website was grappling with subpar keyword rankings and a lack of traffic and new contacts. Recognizing these challenges, Sunair collaborated with Hypha. Our joint mission was to transform their website, making it not only more visually appealing to their target audience but also optimizing it for enhanced engagement and conversions.

Hypha’s Solution

• Redesign the Website
• Conduct Keyword Research (SEO)
• Create a Content Strategy
• Develop a User-Friendly Blog Environment on the Website
• Write Useful & Comprehensive Industry-Related Blog Posts
• Create Landing Pages & Calls to Action
• Design Email Marketing Campaigns

Thanks for reading. See you in 2025 -Team Hypha